Do you know what you’re talking about? Why you need to understand industry jargon.
Have you ever been the victim of a gross misunderstanding? Have you tried to impress people using words you have heard, but never got around to researching their meaning? If you did, and maybe you had a chuckle at your expense, you probably felt a bit foolish or embarrassed. Different industries have different words and meanings. You will rarely hear the word “newbie”, for example, outside of the Internet Marketing channels. Granted most involved in Internet Marketing consider themselves business people, however if you were consulting say a Fortune 500 company they would probably look at you with 10 heads. A question running through your head I am assuming is, “So, how does that affect me, why would I need to use certain words”?
Jargon, also known as buzzwords, is commonly spoken by those “in the know” in their respected industry. Using jargon will not necessarily create you to be a world-renowned expert in your field; however, it could cause others to respect you and want to give you the time of day. In sales often times you will learn different words used in the industry during your training.
A good sales person will know how to reach down and speak on your level. Using jargon in affiliate marketing can be beneficial in the previously mentioned respect but not if you do it with overkill. An occasional buzzword or two can give you a little more prestige especially when you explain the meaning. On the other side, if you were to use tons of technological phrases with me I would feel intimidated or overwhelmed and that intimidation might make me question what I am buying from you. In most cases when I am confused, I may go and peek at your competition or ask someone else for assistance. In the end, my business will go to the one I feel most comfortable with.
How much is too much jargon when talking to a simpleton? Read their expressions, and keep peeking at this blog because soon I’ll be discussing how to read your customer or prospects reaction.
